YOC Performance is a web-based, self-service marketplace for advertising on mobile phones. Our system enables advertisers to create and manage their mobile campaigns. The platform enables publishers and developers to monetise their mobile inventory. YOC Performance is a company of YOC.
About the YOC Group
YOC is a global leading player in Mobile Technology and Media. In its Tech division, YOC licenses software products for the development of cutting-edge technological infrastructure like Mobile Internet sites, Web Apps, Mobile Commerce, secure Mobile Banking, Mobile CRM platforms and integrated, high end Mobile Marketing campaigns. YOC globally operates 20,000 mobile sites based on the company’s in-house developed Mobile Internet Technology. In the Media division, YOC provides media bundles and advanced rich media ad formats for highly targeted and efficient Mobile Advertising. Offering the full range from performance to premium Mobile Advertising, YOC’s Ad Networks currently deliver 5 bn mobile Ad Impressions per month. With 300 international publishers (e.g. The Sun, wetter.com, 20 Minutes, krone.at or El Mundo) the YOC Group has the largest Premium Media Network in Europe. Several of the world’s top brands (e.g. Coca-Cola, Mercedes-Benz, Motorola, Waitrose, Ford and Swiss Airlines) trust on YOC’s products, the company’s technological expertise and innovative power. In the financial year 2010, the group’s sales revenue rose up to € 30.5 million. YOC is accelerating further international growth and currently has a headcount of 220+ employees in seven offices in Europe and the U.S.
Membership of the Mobile Marketing Association (MMA)
YOC AG as the parent company of the YOC Performance is a member of the Mobile Marketing Association. The Mobile Marketing Association (MMA) is the premier global association that strives to stimulate the growth of mobile marketing and its associated technology. The Mobile Marketing Association (MMA) is an international non-profit industry trade group that represents over 600 agencies, advertisers, hand held device manufacturers, wireless operators, aggregators, technology enablers, market research firms and other companies focused on the potential of marketing via mobile device. The associations headquarters are located in the United States, with branches located in Europe, the Middle East and Africa (EMEA), Asia Pacific (APAC) and Latin America (LATAM). The MMAs aim is to work in a collaborative manner to educate the marketplace and establish industry-wide, national and international best practices and guidelines for mobile marketing.
Membership of the BVDW
YOC AG as the parent company of YOC Performance is a member of the Federal Digital Economy Association (Bundesverband Digitale Wirtschaft, BVDW). Since its establishment in August 1995, the Association has become the strongest, most representative lobbying organisation for the German digital economy (Internet, multimedia and software industry), and now has more than 1000 members. Alongside professional association-relevant tasks, such as assistance in the creation of training and further training, calculation bases and quality assurance, the BVDW is active for the digital economy in the legal-regulatory-political arena. The BVDW coordinates and secures the bases for new business fields in interactive media.
Membership of BITKOM
YOC AG as the parent company of the YOC Performance is a member of BITKOM. BITKOM is the voice of the information technology, telecommunications, and new media industry in Germany and represents more than 1,200 companies, with 900 direct members. BITKOM organizes a permanent exchange between experts in the field and industry leaders, offering its membership forums to promote cooperation and platforms for contacting crucial clients. Creating a good environment for doing business is BITKOMs highest priority. With the coming digital convergence, BITKOM seeks to promote the collaboration of all those working in the realm of information technology and telecommunications.
Membership of eco
YOC AG as the parent company of YOC Performance is a member of eco. eco – German ISP and Internet Association is representative for all enterprises that make commercial use of the internet and supports them. It represents companies in politics, encourages the communication among the market participants and supports the marketing of their products. Centralized as departments, ecos main competences and spheres of action concentrate on the topics infrastructure and technologies, content, applications, law and politics.