Press

18.01.2010: YOC launches international market place for mobile advertising: “ubiyoo“

Last Thursday, YOC, the provider of Europe’s largest mobile premium marketing network, launched the international mobile advertising market place “ubiyoo”. Thus the company closed the gap between CPM-based and purely performance-based marketing, offering its customers from now on the entire range of mobile marketing solutions on a global basis.

The blind ad network “ubiyoo” (www.ubiyoo.com) is a globally designed, self-service technology platform that brings advertisers and publishers together on the mobile internet on the basis of a variable price system.

This network gives advertisers the opportunity to efficiently place ads on the mobile internet on the basis of a CPC (cost per click) or CPM (cost per mille) price model that can be determined individually. The greatest benefit is the high media penetration and the various targeting options, e.g. by country, mobile network operator, end device, time or theme channel (communities, sports, news, etc.).

“ubiyoo“ helps publishers monetise their mobile websites quickly and easily. The advanced AdServer technology developed by YOC AG enables optimised delivery of advertising tools. This system also guarantees to the publishers the delivery of the best-performing campaigns. These are the campaigns with the highest click through rates and a high CPC, thus generating high turnover.

“ubiyoo” has been well-positioned internationally right from the start. There are publishers from Europe, North and South America, Australia, Asia and South Africa. The “ubiyoo” market place also set out with a high media penetration, receiving more than 1 billion ad requests.
It is extremely user-friendly and guarantees high-quality advertising tools. “ubiyoo” also offers comprehensive real time reporting and numerous analysing options as a direct way to optimise campaigns and increase turnover. This makes “ubiyoo” stand out from competing blind ad networks.

“With the “ubiyoo“ ad network, we created a highly scalable technological platform, which is the perfect addition to our existing mobile advertising portfolio”, says Dirk Kraus, CEO of YOC AG, adding that the number of mobile internet portals is dramatically increasing. According to him, YOC has set new standard in the market by developing marketing strategies for higher media penetration, thus strengthening its position in the international mobile advertising business.

YOC AG has been developing mobile solutions for eight years by now, acting as a trailblazer in the mobile marketing business.